Communications only work when someone responds to them. If you are out there seeking to influence or impact people, your organisation could benefit from an audience analysis. By diving deep into the data on who’s reading, watching, engaging with (and ignoring) you, we can help you orient your communications efforts towards achieving your goals.
1. Onboarding. We start by reviewing your existing materials, communications and engagement strategies, website, and digital media presence, and facilitating a brief kickoff workshop with your team to align on every step.
2. Data collection. We prepare and collect data, with care taken to keep your data secure. We create custom reports to gather that data that matters.
3. Data Analysis. We identify insights from data by pulling it in all directions. We segment your data and review it for initial patterns and trends within and across segments.
4. Translation & presentation. We prepare a report for you with the data, trends, and actionable recommendations to inform your communications and engagement strategies. We present this to you in an interactive workshop so your team can learn the methods and insights, and bounce off ideas in real time.
5. Evaluation and follow-up. We will check in with you to see if your new insights are yielding results, and remain available to your team to help tweak your responses or delve into new questions.
Do you need to revamp your website? We can help with web design and development, with inclusive and accessibility features as well as impeccable SEO. Find out more on our Web Design & Development page.
Want to send more traffic to your website? Let’s dive into your social media and digital marketing setup. Our team’s ready to go! Take a look at our Social Media Management offering, or click below to book a call with us.