Founder & Principal
With 15+ years in politics, education, social entrepreneurship, and strategic planning, I bring all my skills to lead and steer AMS. I thrive on diverse projects, and my alter-ego runs grant programmes and an education accelerator with Theirworld. As a former British diplomat I focus on global issues and the Sustainable Development Goals. I am an active Trustee of two nonprofits aiding refugees to access remote work, and supporting individuals with learning disabilities.
Copywriter
I'm an experienced copywriter with a deep enthusiasm for algorithms and digital marketing data. Skilled in storytelling with a strategic approach, I craft creative copy while keeping a close eye on the keywords. My philosophy? Less is always more. I've worked with clients worldwide, from Malaysia to South Africa, and in a wide range of industries, including music and sustainability.
Marketing & Communications Professional
During my career I have enjoyed leading marketing and PR campaigns successfully, writing press releases and newsletters, and creating content for websites, social media pages, and print. I have worked in different sectors, including entertainment and education, and in different types of organisations in the private and nonprofit sectors, which helped me gain a wide experience.
Data Specialist
I'm a data-driven marketer with a specific background in search marketing across SEO and PPC. I've assisted dozens of clients across more than a decade in the field, supporting local businesses, global companies, and charitable organisations across hundreds of successful projects and campaigns.
Designer
My passion lies in branding, marrying typography, storytelling, and people connections. From being praised for my handwriting in school to creating fonts like “Ginie,” my journey led me to discover the joy of helping others. Launching “Tanbourit Olive Oil” to support my village's olive oil producers ignited my love for branding, further intertwining my skills in typography and human connection.
Board Strategist and Senior Reputation Consultant
Mark is an executive adviser and coach with more than 30 years’ experience supporting boards, CEOs and senior leadership teams. He helps leaders navigate change, shape strategy and communicate with clarity, confidence and authenticity. An award-winning former television journalist, he brings particular expertise in leadership, storytelling, facilitation and organisational transformation.
Administrative Assistant
Loria is one of AMS's two Administrative Assistants. Her role is to make sure our office runs smoothly, enabling our specialists to deliver excellent, purpose-driven communications work. Hailing from the education sector, Loria is a Palestinian refugee living in Lebanon. We are honoured to have been selected by UNRWA to host her for a six-month work placement, following their graduation from the Digital Hub training programme.
Image, Brand and Public Relations Consultant
I am a consultant specializing in Image, Brand, Public Relations, and Communication, with a diverse background in the fashion industry. My expertise lies in regional Arabic media, spanning TV, print, and online platforms. Immersed in fashion, I'm also an advocate for human rights, animal welfare, women empowerment, and environmental causes. By bridging the fashion world with social activism, I leverage my extensive networks to promote charitable causes, facilitate brand partnerships, and develop comprehensive commercial, media, and PR strategies.
Convened as required
Our Youth Advisory Panel is a group of talented young people who review and critique our work on various projects. Young people are selected for each project through a customised process to match the project's needs with Advisory Panel members' skills, interests and experience. As well as adding youth perspectives to our work and our clients' strategies, the panel members also gain valuable experience and are compensated financially for their time and insights.
Administration Assistant
Ola is one of AMS's two Administrative Assistants. Her role is to make sure our office runs smoothly, enabling our specialists to deliver excellent, purpose-driven communications work. Hailing from the education sector, Ola is a Palestinian refugee living in Lebanon. We are honoured to have been selected by UNRWA to host her for a six-month work placement, following their graduation from the Digital Hub training programme.
Global vetted specialists
The core AMS team is complemented by an extensive roster of vetted, trusted consultants from all over the world. The roster is constantly updated. At the last count we were 80% women, 50% Global South based, and 15% refugees. In 2023 we were delighted to engage over 30 consultants from this roster - offering diverse talent to our clients' challenges, and creating digital remote livelihoods for excellent team members.
Senior Advocacy and Partnerships Adviser
Jen is a senior social impact adviser with extensive experience in nonprofit strategy, advocacy and purpose-led growth. She has worked with boards, led organisational transformation and built international partnerships advancing education, gender equality and human rights. Her expertise spans governance, fundraising, policy change, campaigning, strategic communications and senior organisational leadership.
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