Blog

Insights and tips for the nonprofit world, generated through our work as a communications and strategy studio.

Learning & resources
Angela Solomon

Summer reading for communicators

A thoughtful summer reading list for communicators who want sharper judgement, stronger influence and better ways to lead conversations. These six books explore confidence, facilitation,

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Learning & resources
Angela Solomon

Entrepreneurship is a toolbox for life

Entrepreneurship is not only about launching a business. It is a practical skill set for navigating uncertainty, recognising opportunity, communicating ideas and building momentum under

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Ethical communication
Angela Solomon

How to prove that communications delivers

Proving the value of communications remains a challenge for many nonprofit teams, particularly when donor journeys are complex and non-linear. This article reframes communications as

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Ethical communication
Angela Solomon

Judgement is the new premium

As AI accelerates content production, the real value in communications is shifting. Human judgement, not output, is what drives trust, ethics and meaningful outcomes.

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Learning & resources
Angela Solomon

Turning Pages

As 2025 comes to a close, the AMS team reflects on the books and films that stayed with us throughout the year. From communications and

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Ethical communication
Angela Solomon

7 Things We Have (Re)Learned in 2025

A look at the seven themes our readers returned to most in 2025. From kindness in leadership to clearer communications and stronger partnerships, these lessons

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Ethical communication
Angela Solomon

The Power of Testimonials

Testimonials build trust and show real impact. For nonprofits, they’re a simple but powerful way to inspire donations and support.

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Ethical communication
Angela Solomon

The Power of Research Skills in PR

Research skills in PR turn data into strategy. From audience insights to media analysis, strong research lays the foundation for impactful communication.

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Ethical communication
Angela Solomon

NGOs are talking to everyone and no-one

One of the most common reasons nonprofit communications underperform is a lack of audience clarity. Our Digital Communications Audits show how vague targeting leads to

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Our work
Angela Solomon

The Power of a Plan

Discover how NGOs are turning big visions into one-page strategic plans that drive action, alignment, and clarity, even in high-pressure environments.

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Learning & resources
Angela Solomon

Sales pitching materials

This post is to share extra resources for participants at Forward Inc’s Digital Entrepreneurship Program in March 2026.

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Ethical communication
Angela Solomon

AMS Code of Conduct

This Code of Conduct sets out how we pursue the pillars of Ethics, Sustainability and Inclusion throughout our work.

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Ethical communication
Angela Solomon

Generative AI usage policy

Generative AI (Gen AI) is transforming communications and modern workplaces. Like most teams, AMS is cautiously exploring the potential of Gen AI to facilitate and

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A graphic outlining the "Why" of AMS, including positive communications, youth voices, and partnerships
Ethical communication
Angela Solomon

Our “Why”

All about the impact targets that keep us accountable and contribute to the UN Sustainable Development Goals.

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